The question on everyone’s mind is how to get on the first page of Google - let’s show you exactly how to do that! First, I want to talk about the number one mistake people make which is to focus on the best ranking. Then, I will give you SEO tips. Third, I am going to show you exactly how to use a fast track. And four, a nice and cool way of using video to get ranked on the first page. So let's get started! I assume you want targeted traffic to your website that converts in leads and/or customers and not to just be on the first spot. That’s why I want you to focus on conversions and not just rankings. I can show you many case samples where keywords ranking on the third, fourth, or fifth page outsmart the first page ranking pages because they have a better conversion. So take a look at the actual conversions and not just the ranking itself.
Now, a few SEO tips - specifically, on page SEO tips. There’s a lot of slides I can make just talking about SEO tips but these are a few basics. These are the ones that generate the most results and if you pay attention to them you should see an increase in your SEO. When you make changes to your website, make sure you focus on one keyword or one topic per page. Don’t make too many keywords per page and if you have more than one keyword, consider adding extra pages to the website. For the text, there’s a lot that you can optimize but make sure the title tags and description tags are 100 percent optimized. Include some alt tags or image tags and make sure the internal linking is set up. Very few people still use menus on websites so make sure that you link to relevant pages in the text of your web page and make sure you optimize your web copy and make sure it’s about 200+ words per page. In general, do what is good for visitors and search engines will follow - don’t try to trick them with a lot of old school techniques and focus on what would be best for the visitors.
A few things you can do off page - meaning things to do outside of your website - are targeted link building and social linking (the same as link building but mainly through social media profiles). Google is especially paying more attention to social linking at this time, so you want to give visitors what they are looking for and focus on that. Another good way of building off page SEO is content distribution - develop high quality content and distribute it online manually through software. What will help is killer content - I can’t insist on this enough! Don’t try to hold back with knockoffs or with cheap versions of your content. Put out high quality content that is actually worth linking to so that when people actually read it they want to share it and link back to it and it helps to enable easy share features. Don’t make it difficult for them to share content, just make it as easy as you can by providing them with the tools to share your information!
A few tips on conversion - like what I said before, ranking is great but when people don’t click through it doesn’t really matter so work on that conversion as well. You want to track your results in Google Tools so that you can see how many views you had, how many people actually clicked on that search result, what was the average position, etc. You can optimize it by optimizing the title tag and the description tag. Note that you should try to stay within 160 characters for that description tag, make sure to include keywords, and make sure the entire text is a call to action. See it as an ad that you would put in the classifieds - make sure that it is optimized for people to see it and actually click on it to go to your offer or website.
Those were a few basic SEO tips - now for those who want to make it fast this is a really cool slide. First, I want to say that you do not want to replace the piggy-back strategy for all the SEO tips I just gave you. The SEO tips are your basic foundation and you want to do that anyway but this is an additional thing you can do NOT a replacement. You want to use high profile websites, blogs, and social media platforms to get your content ranked higher and faster than your own website will - especially for high competition keywords. A few samples of high profile platforms are websites like Wordpress, Blogger, Facebook, Twitter, YouTube, LinkedIn, Yelp, and Google Places - there’s a lot of websites already out there that have a lot of authority for Google. So, if you can put your content on those websites, your content will be ranked higher. To be clear, it’s not your website that you’re ranking, it is your social account or it is your blog account that you will rank high for the keyword that you’re looking for.
If you optimize that platform - with your phone number, opt-in form, etc. - it’s almost like having your own website because it’s your offer that is out there. The first step is to create a profile on each platform and optimize that profile to reflect your brand. Two, include an opt-in form and/or your phone number depending on what you want to sell and make sure there is a strong call to action. Second, you want to post your content on your website first - this is crucial! Don’t put your content on the different platforms first, put your content on YOUR website first. The main reason for that is because otherwise Google will see the content on your website as duplicate content and might penalize your personal website for that. So, put it on your website first, then publish a summary of what is on your website or a spinned version of what is on your website on each platform and link back to the post on your website. So let’s say you set up 10 different platforms or profile sites - you want to put a summary of the content on each of the 10 and link all 10 back to your website where you posted on initially and that will dramatically increase not only the rankings for the high profile sites but also the rankings for your main website for that specific keyword.
Remember, SEO is not a one day wonder! Yes, I have had first page rankings in as little as 10 minutes but in general you want to count on 2-3 months to get ranked (up to 6 months even) and longer for high competitive keywords. Some keywords we don’t even start on because they are very difficult to rank! What you want to do is focus on the right strategies and building your foundation. Use the piggyback strategy to make it go quicker in addition to your basic foundation and you want to be patient. You want to make sure that you keep on working and keep on focusing on doing the work the way it should be done until you get results. A few extra tips here - you want to focus on keyword phrases. A keyword phrase is usually 2 or more keywords but I suggest using at least 3 keywords so instead of for example optimizing for the keyword ‘accountant’ optimize ‘corporate accountant New York’ instead. There is less traffic on the latter but you will get an easier ranking and the traffic you get will be targeted which will lead to a better conversion and, usually in the end, more sales. In conclusion, traffic will be less but in most cases you will rank better so that you will make more money!
Last but not least, I want to talk about the use of video. A great way to get your message on the first page of Google and generate very targeted traffic is the use of video. You want to create a video either by capturing the screen (like I am doing right now) or do a live recording where you use your webcam, iphone, or any type of camera and you just film yourself while you are talking. Then you want to upload it on YouTube - make sure to use the keywords in the title, tags, and description. Ask for likes/subscribes in the description - you can ask people to like your video or ask them to subscribe to your channel as that will help in the ranking of the video. Next you want to distribute that video through various video sites so that it’s not only showing on YouTube. Last - and this is often forgotten - make sure you generate backlinks and social links to your video. Because just like any other site, your video will be ranked higher if it has more backlinks.
The use of video does work really well but does take some time to ensure that everything runs smoothly so my suggestion is to just outsource the entire thing so you don’t have to worry about it - you just make the video and have all the rest outsourced for just a few dollars an hour. If you want to have the contact details of the people that I use to do all this for me or if you’re looking for extra resources or a helping hand, click on the link below the video and I will talk to you soon!